Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SEO Anomaly SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos.
Check Your Site’s Loading Speed (Core Web Vitals)
Looking at the content, images, page titles and more, Google scans websites to learn about them. The best way to help new visitors find you is with a little push from Google. To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization.
Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and „the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page.
And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. You’ll see everyone that links to those sites… but doesn’t link to you. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation. When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love.
With clear goals and checklists, you won’t get stuck on any of the site’s improvement stages. Moreover, you’ll be able to avoid your competitors’ mistakes, which will eventually lead to higher rankings, more organic traffic, and, of course, increased sales. Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking. When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page. Many people will decide to click on your page based on what they read in your meta description.
Some brands prefer to use our content strategy to create their own blogs. Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert. A well-crafted URL structure helps your on-page SEO — it’s like giving your web pages a good road map. Think of it as a friendly address that guides search engines and invites users to explore your content. Creating SEO-friendly URLs makes it easier for humans and search engines to understand what your page is all about. Opt for concise and descriptive URLs that include relevant keywords, as they provide a clear signpost.
📝 40. Use Primary Keyword In The First 50 to 100 Words
You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page.
Alt Text for Images
If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics.
- The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content.
- Compare a page without organized headings versus one that uses headings effectively.
- You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows.
The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better.
Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection. If that’s true for your store, you’ll have to find another solution.
